NEW COURSE! In this ever-evolving digital age, it is more important than ever to understand how to use social media for marketing and business purposes.
More and more people use social media sites as search engines, as well as to connect with friends and contact local companies and even global brands. Understanding how to best communicate with your clients as well successfully reach out to potential clients is essential knowledge for any marketer.
If you have a love of social media and want to better understand how to use it as an ongoing marketing tool, then Stratford's Social Media Strategist is an excellent way to help you get started.
This course was written by professionals in the field, so you get first-hand knowledge and training using tried and true techniques.
Creating Likeable Social Media Content • Listening to Your Audience
• Defining Your Target Audience
• Using Social Network Ads
• Understanding Your Customer
• Inviting Customers
• Engaging and Creating Dialogue
• Responding to Comments
• Being Authentic, Honest and Transparent
• Asking the Right Questions
• Providing Valuable Free Content
• Sharing Stories
• Inspiring Customers
• Admitting Mistakes
• Consistently Delivering Exciting Content
• Creating Social Buying Opportunities
Strategies for Being Competitive • The Setup
• Characteristics of Great Content
• Storytelling on Facebook
• Listening Well on Twitter
• Using Pinterest to Generate Interest
• Creating Art on Instagram
• Getting Animated on Tumblr
• Opportunities in Emerging Networks
• Consistent Community-Building Efforts
Social Media Marketing • Throwing Great Online Parties
• Content Marketing
• Effective Marketing on Facebook
• Business Networking through Linkedin
• Twitter and Instagram as Marketing Channels
• Using YouTube as a Supportive Medium
• Reaching Niche Markets through Pinterest
• Local Search Engine Optimization and Review Marketing
• Email Marketing
Starting a Business • Vision
• Business Plans
• Business Structures
• Sole Proprietorships
• Partnerships
• LLC Structures
• Funding Sources
• Future Proofing Your Finances
• Budgeting, Cash Flow & Taxation
• Creating and Marketing Your Brand
• Building Brand Loyalty
• Marketing and Personal Branding
• Customer Service & Retention
• Hiring
• Outsourcing
This educational program is an introductory course designed to help students gain knowledge necessary for the vocational application of this subject. Completion of this program does not fulfill the legal requirements of particular provincial licenses or certifications, which may require additional training or apprenticeships. One or more of the course subjects/textbooks may vary as courses are updated.
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